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Ivory fabric and woven linen with a cognac-toned leather swatch, clear glass and a brass dish on pale stone.

Style in Italy

Explore the people, houses, objects and ideas that shape Italian style.

Read: How Florence and Milan shaped postwar Italian fashion

Start with materials to recognise how an object is made. Use the buying guides to choose a fragrance or accessory, and the shopping guides to plan which workshops and shops to visit.

A taupe tailored jacket draped over a wooden chair beside folded dark cloth and ivory fabric.

How Florence and Milan shaped postwar Italian fashion

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The black Gucci Horsebit 1955 medium shoulder bag with a curved flap and gold Horsebit hardware on a pale stone ledge.

Gucci

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Close view of curled ironwork beneath a pale stone arch with gray-green trim.

Pelletteria Artigiana Viviani

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Houses

The materials

Unbranded leather pieces and hand tools on a worktable beneath brick vaults.

Shopping in Florence

Four addresses connect leatherwork, made-to-measure shoemaking and a historic perfumery.

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Shops and outlets

  1. Two blue-grey glazed ceramic cups with loop handles on a pale wooden table.Magnolia Ceramics: handmade pottery in Bologna
  2. The 10 Corso Como store in Milan, with steel clothing rails, pale plaster walls and a sculptural red display table.10 Corso Como in Milan
  3. Blue MAROS signs above a yellow shutter on a weathered Naples shopfront.Treseinove Gioielli: a Naples goldsmith storyA family goldsmith history and a laboratory address in Naples.
  4. E. Marinella’s marble entrance, blue awning and timber door frame in Naples.E. Marinella on Naples’s Riviera di Chiaia
  5. Weathered brass TONATTO PROFUMI bell plate on pale textured stucco.Tonatto Galleria Olfattiva in Turin
  6. Cream arcaded facades and a fountain plaza at Serravalle Designer Outlet.Serravalle Designer Outlet
  7. Close view of Noventa di Piave Designer Outlet’s cream round-arched gateway and radial fanlight beside a terracotta façade.Noventa di Piave Designer Outlet
  8. A pale terrace balustrade in front of a pale cream façade with narrow windows and small square openings.Sicilia Outlet Village
  9. Terracotta arcade details with cream arches and blue mosaic decoration behind leafy branches.Fidenza Village: planning your visitA practical guide to the address, arrival options and services listed by the operator.
  10. Two shallow-arched windows framed by climbing greenery in the courtyard at Palazzo Villa.San Carlo dal 1973 at Palazzo Villa
  11. A round 13/E civic number plate on ochre plaster beside a dark green entrance frame.Double Trouble: leather goods in BolognaA city-centre shop for artisan-made objects, with a separate appointment-only Lab.
  12. A mirror-polished cylindrical Tin Drum side table on a pale stone floor.tomdesign, a design store in Turin
  13. Blue oval Marottoli Gioielli sign suspended from an iron bracket beside a stone wall.Marottoli Gioielli, a goldsmith workshop in Turin
  14. Close view of curled ironwork beneath a pale stone arch with gray-green trim.Pelletteria Artigiana Viviani in Florence
  15. Unbranded leather pieces and hand tools on a worktable beneath brick vaults.Scuola del Cuoio in Florence
  16. Brown leather shoes and wooden lasts against a cobalt-blue display wall at Stefano Bemer’s Florence atelier.Stefano Bemer Florence Flagship
  17. Ornate cream-and-gold interior of Santa Maria Novella on Via della Scala, with carved wooden cabinets and a flower-filled display table.Santa Maria Novella Historic Shop in Florence
  18. A wood-framed perfume shop window and glazed entrance with climbing greenery between them.Roma Store Profumi: selective perfumery in Trastevere
  19. Folded printed scarves, ties, and a red wrap displayed on a headless mannequin.INSETA shop: silk accessories in Como
  20. Tartan scarves, wool caps, hats, and umbrellas arranged in a warm-lit shop window.Ditta Guenzati, Milan
  21. An orange tower with a patterned dome and umbrella pines.La Reggia Designer Outlet: planning your visitA practical guide to the Marcianise address, Caserta Sud approach, parking and visitor services.
  22. Battistoni’s courtyard boutique at Via Condotti 61/A in Rome.Battistoni in Rome
  23. Bulgari’s Via Condotti 10 boutique in Rome, with green marble surrounds and gold lettering.BVLGARI Rome Condotti
  24. The counter and perfume shelves at Profumum Roma’s Via di Ripetta 248 shop.Profumum Roma on Via di Ripetta
  25. Co.Ro. Jewels’ Rome boutique, with blue furnishings, brass rods and wooden display cases.Co.Ro. Jewels studio-boutique in Rome
  26. A red-plaster Venini storefront beside a Murano canal, with green shutters, a pale stone shopfront and a VENINI sign.Venini Boutique on Murano
  27. Fabric panels and cushions in a Venetian showroom with red walls, a glass chandelier and a leaded glass door.Tessitura Luigi Bevilacqua in Venice
  28. Paolo Olbi’s bookbinding shop in Dorsoduro, Venice, with decorated journals and wooden shelving.Paolo Olbi’s bookbinding workshop in Venice
  29. Libreria Acqua Alta in Venice, with its green entrance door and densely stacked books.Libreria Acqua Alta in Venice
  30. Oblique view of the Basilica of Santo Spirito, with its pale curved façade, long windowed side and tiled dome above the stone-paved piazza.Shopping and Craft in Florence’s Oltrarno
  31. Piazza Santa Trinita in Florence, with an ornate church façade on the left, a stone palazzo on the right, and a column and statue beyond.Shopping on Via de’ Tornabuoni
  32. A quiet stone-paved lane runs between tall Milanese façades, with broad shop windows on one side and arched stone details on the other.A Guide to Milan’s Quadrilatero della Moda
  33. A cobbled street curves past shuttered façades and a pointed brick arch in Milan’s Brera district.Shopping and Design in Brera, Milan
  34. Close view of Palazzo da Mula’s brick façade in Murano, with four pointed central arches, stone balconies and a statue niche.Murano: Glassmaking and Maker Shops
  35. Elevated view of Rome’s Piazza del Popolo, with the central obelisk, surrounding buildings and sculptural fountain groups.Shopping the Tridente in Rome
  36. The timber eaves and horizontal wooden screens at IL CENTRO in Arese.IL CENTRO: Shopping in Arese
  37. Brass pendant lanterns, an ochre ceiling and dark timber cornices in Rubinacci’s Naples atelier.Rubinacci at Palazzo Cellamare, Naples
  38. The mirrored ceiling strips and angular soffits at Porta di Roma.Porta di Roma: A Shopping and Leisure Centre
  39. Tailor’s shears and chalk on navy pinstripe cloth.Sartoria Tofani in Naples
  40. White stairs with a slender dark handrail and small round wall lights.Tramontano’s Chiaia Store
  41. A broad coffered arch spans Via Chiaia in Naples above a narrow street lined with balconies.Shopping along Via ChiaiaA central Naples street between Piazza Trieste e Trento and Piazza dei Martiri.
  42. Via Indipendenza in Bologna, with a cobbled street receding between brick and ochre porticoes.Shopping in Bologna’s historic centreA suggested walk from Via Indipendenza into the market lanes of the Quadrilatero.
  43. Brick sawtooth facades and the lawn at The Mall Firenze in Leccio.The Mall Firenze in Reggello
  44. Two offset white plinths before a black-framed glass partition in the pale interior of 20ZERO3.20ZERO3, a design shop in Bologna
  45. A row of rounded pale-stone arches beneath Palazzo della Rinascente in Milan.Rinascente Milano Piazza Duomo
  46. The glazed entrance and colourful glass display at Laguna~B Spazio in Venice.Laguna~B Spazio: contemporary glass in Dorsoduro
  47. A pale grey arched facade with dark window frames and a civic number 18 plaque.DeComm Design: Como-inspired objects
  48. An arched shutter, painted facade panels and tiled roofs at Barberino Outlet.Barberino Outlet in the Mugello
  49. A coffered portico on Via Roma in Turin, with stone columns and hanging lanterns beside an arcaded street.Shopping beneath Turin’s Via Roma arcadesA central route from Piazza Carlo Felice toward Piazza Castello.
  50. Brown shutters above a glass canopy with dark green metal supports on a pale facade.Franciacorta Designer Village: a visit guideA concise orientation to the current name, road approach and transit links.
  51. The cream entrance pavilions and connecting arch at Castel Romano Designer Outlet.Castel Romano Designer Outlet
  52. The Basilica of San Fedele and its square bell tower overlook the paved Piazza San Fedele in Como.Shopping across Como’s historic centreA city-centre network of independent streets, with Piazza Cavour and Mercato Coperto as useful anchors.
  53. A mirrored canopy and slender metal supports, reflecting greenery and paving.Vicolungo The Style Outlets: planning your visitA practical guide to the Vicolungo address, Novara bus, Milan and Turin shuttles, and the South Entrance.
  54. The entrance to Dalla Lidia Merletti d’Arte on Burano, with a cream awning, lace displays and a blue facade.Dalla Lidia: needle lace in BuranoA Burano shop address and a named example of the island’s needle lace.
  55. Lorenzi’s shopfront with blue-grey frames, a wall lantern and a window displaying cutlery and grooming objects.Coltelleria Lorenzi, Milan
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More to explore

Materials

  1. A silvery metal sheet, round blank and hammer on a workbenchSilver: Alloys, Marks and Care
  2. Brown and olive leather offcuts on a wooden workbench.Leather: Grain, Tanning and Care
  3. Gold: Karat, Fineness and Hallmarks
  4. Natural-coloured cloth with visible weave and folds on a wooden worktable.Linen: From Flax Fibre to Fabric
Explore all 6

The verdict

Researched assessmentCarthusia Mediterraneo: what the listing tells you

Carthusia makes the exact Eau de Parfum and its two bottle sizes easy to identify, and documents Mediterraneo within Sea Around’s three-fragrance 10 ml set. A separate Samples Kit names the same trio in 2 ml samples. The listings differ in format and volume, not in the named fragrances; they support a practical comparison of package formats, but disclose no concentrate percentage or wearer’s sensory experience.

Read the assessment

Latest from Style in Italy

  1. A Carthusia Mediterraneo bottle with a pale yellow illustrated label on a wooden table beside ivory fabric.Carthusia Mediterraneo: what the listing tells youResearched assessment

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