Loro Piana: from Quarona textiles to fine fibres

The Loro Piana family traded wool fabrics in the nineteenth century, then moved into manufacturing. In 1924 Pietro Loro Piana established Ing. Loro Piana & C. in Quarona, Valsesia, turning that longer family trade into a named company.^[1,2,3]

Textiles came first. Loro Piana’s account follows the family from wool trading into clothmaking; in the 1980s the company launched a Luxury Goods Division for finished products. Garments and accessories grew out of a business initially known for its fabrics.^[1,2,3]

Cashmere is the fine underfleece of the Capra hircus goat. Loro Piana describes fibre from Mongolia and Inner Mongolia being sorted, washed and dehaired at its Ulaanbaatar facility before shipment to Italy for further work. The route gives the finished fibre a history across several places and stages.^[4]