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Ivory fabric and woven linen with a cognac-toned leather swatch, clear glass and a brass dish on pale stone.

Style in Italy

Explore the people, houses, objects and ideas that shape Italian style.

Read: How Florence and Milan shaped postwar Italian fashion

Start with materials to recognise how an object is made. Use the buying guides to choose a fragrance or accessory, and the shopping guides to plan which workshops and shops to visit.

A taupe tailored jacket draped over a wooden chair beside folded dark cloth and ivory fabric.

How Florence and Milan shaped postwar Italian fashion

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The black Gucci Horsebit 1955 medium shoulder bag with a curved flap and gold Horsebit hardware on a pale stone ledge.

Gucci

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Close view of curled ironwork beneath a pale stone arch with gray-green trim.

Pelletteria Artigiana Viviani

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Houses

  1. A silver-toned low-slung coupé with a rounded nose, four round headlamps, a glass canopy and raised rear wing, shown from the front at an angle.Pagani
  2. A Profumum Roma Arso bottle with a black cap stands on a wooden table beside ivory linen.Profumum Roma
  3. A multicoloured crewneck pullover with narrow zigzags and deep-navy ribbed trim, arranged on a warm light surface.Missoni
  4. A green marbled hardbound notebook beside neatly folded ivory paper signatures on a wooden table.Officina Aldina di Paolo Olbi
  5. A slim yellow-gold bangle with fine parallel engraved lines and a small closure seam.Buccellati: Goldsmithing and Engraved SurfacesA Milan house founded in 1919, shaped by engraved textures and lace-inspired goldwork.
  6. Unbranded leather pieces and hand tools on a worktable beneath brick vaults.Scuola del Cuoio
  7. Close view of curled ironwork beneath a pale stone arch with gray-green trim.Pelletteria Artigiana Viviani
  8. A small Sicily handbag with blue-and-white Majolica embroidery, a navy leather handle and gold-tone details.Dolce & Gabbana
  9. A cream-and-green leather Trunkette shoulder bag with twin tubular handles and a small brass clasp.Marni
  10. A 100 ml Acqua di Parma Colonia Eau de Cologne bottle beside its yellow cylindrical carton.Acqua di Parma
  11. Two black leather brogued cap-toe Oxford shoes on a wooden table.Stefano Bemer
  12. A winged metal corkscrew with a pale mother-of-pearl handle on a stone surface.Lorenzi Milano
  13. A red Ferrari F40 parked on pale gravel beside a stone building and olive trees.Ferrari
  14. A blue Alfa Romeo 33 Stradale parked on pale stone paving.Alfa Romeo
  15. Yellow Lamborghini Miura P400 S in a stone courtyard beneath an olive tree.Lamborghini
  16. Frosted perfume bottle with an embossed Bois 1920 mark and a wide black cap, beside folded linen on pale stone.Bois 1920: Florence, Family and Fragrance
  17. A stainless-steel Alessi 9090 espresso maker with a dark handle sits on a pale stone counter.Alessi: Metalwork, Designers and Everyday Objects
  18. A blue Maserati Grecale Modena parked on stone paving beside a courtyard wall.Maserati: Bologna, the Trident and the Road
  19. A milk-white Venini Fazzoletto vase on a wooden table in soft daylight.Venini: Murano glass, design and technique
  20. An Oriente Italiano Indaco tea cup with blue flowers and a curled handle sits on a wooden table.Ginori 1735: Doccia porcelain, Gio Ponti and craft
  21. Cassina LC4 chaise longue in black leather, with a curved polished-chrome frame and black-painted base.Cassina: Meda, Gio Ponti and modern design
  22. A black Bulgari Octo Finissimo watch with an angular case and textured strap rests on pale travertine beside ivory linen.Bulgari: Rome, Serpenti and Swiss Watchmaking
  23. A silver articulated table lamp stretches across a wooden desk, with notebooks and pencils nearby.Artemide: Light, Research and Italian Design
  24. A Damiani Mimosa white-gold-and-diamond ring resting on ivory linen.Damiani: Valenza goldsmithing across generations
  25. A medium-grey crewneck sweater with a fine knit and narrow ribbed neckline, cuffs, and hem on a warm light surface.Brunello Cucinelli: cashmere, colour and Solomeo
  26. A taupe-beige suede Loro Piana Summer Walk loafer rests on pale stone, showing its stitched apron and cream sole.Loro Piana: from Quarona textiles to fine fibres
  27. A Stone Island slate-blue denim jacket with two flap pockets and a black sleeve badge, laid on pale stone and linen.Stone Island
  28. Black Versace Medusa Biggie messenger bag with gold hardware and a woven strap on pale stone.Versace
  29. A pair of black leather Tod’s Gommino loafers on a wooden bench, showing the penny straps, stitched aprons and rubber pebble soles.Tod’s
  30. Bertone’s Runabout Targa pre-production design, with white bodywork, a thin red beltline and black lower panels.Bertone
  31. A black, three-element Componibili Classic stands on a pale floor, its three rounded doors and circular finger openings facing forward.KartellSince 1949, Kartell has treated industrial materials as a design question, from household goods to transparent furniture.
  32. A low, pale upholstered sofa with rounded, deeply tufted seat, back and arm modules, shown in a straight arrangement from an angle.B&B ItaliaFrom C&B in 1966 to Coronado, the Up Series and a Renzo Piano and Richard Rogers headquarters in Novedrate.
  33. Acca Kappa Muschio Bianco Eau de Parfum bottle on a walnut dresser beside ivory linen.Acca Kappa: Brushes, Fragrance and CareA Treviso family business founded in 1869, with a history spanning brushes and personal care.
  34. Pomellato’s Nudo Classic ring with a clear, rounded-square white topaz above a smooth rose-gold band.Pomellato: Milanese Jewellery in MotionFounded in Milan in 1967, Pomellato brought a ready-to-wear sensibility to fine jewellery.
  35. A deep red upholstered armchair with a tall rounded back, curved padded arms, a separate seat cushion and short dark feet, shown at an angle.Poltrona Frau: Furniture and CraftFrom its Turin origins in 1912 to furniture, transport and public interiors.
  36. Black structured Saffiano leather handbag with rounded handles, gold-tone triangular plaque and shoulder strap, on a pale stone table.Prada
  37. The black Gucci Horsebit 1955 medium shoulder bag with a curved flap and gold Horsebit hardware on a pale stone ledge.Gucci
  38. A Carthusia Fiori di Capri bottle with a clear faceted cap stands on pale stone beside ivory linen.Carthusia: Capri, Legend and Perfume
  39. Pale faceted perfume bottle with an octagonal silver cap and silver Lorenzo Villoresi plaque, on a light stone ledge.Lorenzo Villoresi: A Florence Perfume House
  40. Seletti’s black seated Monkey Lamp, holding a clear bulb, with its curved tail and power cord visible.Seletti: Everyday Objects, ReimaginedFrom Cicognara in 1964 to design projects that join familiar forms, art and visual wit.
  41. Acqua della Regina Eau de Cologne in a clear glass bottle with a gold cap and cream label, on a pale stone ledge.Santa Maria Novella
  42. A black leather Ferragamo Hug bag with gold-tone buckles on a pale stone console.Salvatore Ferragamo
  43. A matte-black cashmere crewneck sweater with ribbed neckline, cuffs, and hem on a warm ivory background.Ermenegildo Zegna
  44. A red Cisitalia 202 GT in side profile in a quiet stone courtyard, showing its arched roof, wire-spoke wheels and two side vents.Pininfarina
  45. A wooden weaving shuttle with a golden bobbin rests on folded olive velvet.Tessitura Luigi Bevilacqua
  46. A Xerjoff Nio bottle with a sculptural gold cap stands on a wooden table beside neutral linen.Xerjoff
  47. Navy Giorgio Armani two-button jacket with patch pockets, hanging against a pale plaster wall.Giorgio Armani
  48. Tobacco-brown Fendi Baguette with FF jacquard, dark leather straps and a gold clasp on pale stone.Fendi
  49. A small brown Paisley-jacquard ETRO hobo bag with a curved silhouette, dark leather strap and gold-tone hardware.ETRO
  50. Black Valentino Garavani Alltime medium handbag with grainy leather and an antique-brass VLogo Signature, on a pale stone console.Valentino
  51. A Venezianico Nereide 42 3321511C with a green dial, matching green bezel and steel bracelet.Venezianico: Watches with Venetian ReferencesFounded in 2017, the watch brand connects a contemporary project to Venice and its visual heritage.
  52. Flos: A New Language for Light
  53. Bottega Veneta
  54. Panerai: Florence, Naval Instruments and Swiss Watchmaking
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The materials

Unbranded leather pieces and hand tools on a worktable beneath brick vaults.

Shopping in Florence

Four addresses connect leatherwork, made-to-measure shoemaking and a historic perfumery.

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Shops and outlets

More to explore

Materials

  1. A silvery metal sheet, round blank and hammer on a workbenchSilver: Alloys, Marks and Care
  2. Brown and olive leather offcuts on a wooden workbench.Leather: Grain, Tanning and Care
  3. Gold: Karat, Fineness and Hallmarks
  4. Natural-coloured cloth with visible weave and folds on a wooden worktable.Linen: From Flax Fibre to Fabric
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The verdict

Researched assessmentCarthusia Mediterraneo: what the listing tells you

Carthusia makes the exact Eau de Parfum and its two bottle sizes easy to identify, and documents Mediterraneo within Sea Around’s three-fragrance 10 ml set. A separate Samples Kit names the same trio in 2 ml samples. The listings differ in format and volume, not in the named fragrances; they support a practical comparison of package formats, but disclose no concentrate percentage or wearer’s sensory experience.

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Latest from Style in Italy

  1. A Carthusia Mediterraneo bottle with a pale yellow illustrated label on a wooden table beside ivory fabric.Carthusia Mediterraneo: what the listing tells youResearched assessment

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