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Navy Giorgio Armani two-button jacket with patch pockets, hanging against a pale plaster wall.

Giorgio Armani

Founded in Milan in 1975, the Giorgio Armani fashion house reshaped tailoring with lighter jackets and more fluid lines. A 1981 menswear collection shows the shift in concrete detail, while Armani’s work in cinema forms another strand of the house’s design history.

Milan, 1975

The Giorgio Armani fashion house was founded in Milan in 1975. Before establishing it, Giorgio Armani worked within Italian fashion companies; the house traces his wish to bring clothing closer to everyday life to that experience.1,2

A softer construction

In the 1970s, jackets became lighter, lines more fluid and colours more restrained, according to the house’s history. The change in construction gave tailoring a different sense of ease while keeping its formal vocabulary.1,2

Spring–Summer 1981, in detail

The Spring–Summer 1981 menswear record gives this shift a precise shape: a slimmer, more fluid silhouette with less emphasis on the waist. Herringbone suits sit alongside boldly striped formal shirts and casual cotton styles inspired by baseball or cut with kimono sleeves. Formal and informal pieces share the same collection.3

The essentials

Founded
1975, Milan
Headquarters
Milan, Italy
Official site
armani.com

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