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Brass pendant lanterns, an ochre ceiling and dark timber cornices in Rubinacci’s Naples atelier.

Rubinacci at Palazzo Cellamare, Naples

A Naples tailoring house with roots in 1932, a distinctive Neapolitan shoulder and a boutique at Palazzo Cellamare on Via Chiaia.

At Palazzo Cellamare

Rubinacci’s Naples boutique is in Palazzo Cellamare at Via Chiaia 149/e, postal code 80121. The house’s official listing gives the branch two telephone numbers and a Naples email address.1,2,3

From London House to Neapolitan tailoring

Gennaro Rubinacci founded the house in 1932 and first called it London House, a name inspired by his interest in English fabrics and London’s standing in menswear. Its workshop centred on the soft, lightly constructed shoulder now associated with Neapolitan tailoring.3,4

The lightness of the Neapolitan shoulder

Rubinacci’s account makes the jacket’s construction its signature: a light shoulder without padding and a softer line. Made-to-measure is available by appointment today, continuing the house’s tailoring vocabulary.3,4

Contact the Naples boutique

For the Naples boutique, call +39 081 415793 or +39 081 408578, or write to napoli@marianorubinacci.com. The shop is at Palazzo Cellamare; consult the official contact page for current information.1,2,3

A soft shoulder needs an actual jacket

Rubinacci’s Palazzo Cellamare boutique gives the Neapolitan shoulder an address, but the phrase needs an object. Look at a maker-identified jacket from front and side: where does the sleeve meet the shoulder, how does the cloth fall beneath it, and which parts are visible rather than assumed under the lining? A product image cannot prove comfort or hidden construction. The maker’s collection and appointment channels also differ, so confirm which service is relevant before visiting.1

  • Front: trace shoulder line and sleeve joining.
  • Side: observe fall without guessing padding.
  • Service: ask whether the desired visit concerns collection or tailoring.
1

Plan your visit

Address
Palazzo Cellamare, Via Chiaia 149/e, 80121 Napoli

Palazzo Cellamare, Via Chiaia 149/e, 80121 Napoli

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