Lorenzo Villoresi: A Florence Perfume House

Lorenzo Villoresi founded his Florence perfume house in 1990, after a philosophy degree and years spent travelling, studying raw materials and making bespoke fragrances. The house traces some of those encounters to the Middle East, where Villoresi learned about essences and regional perfume traditions. His path into perfumery began with study and custom work before becoming a house under his name.^[1,2]

Villoresi’s official profile says the house has overseen the full making of its fragrances since its beginnings and still produces them in-house. The hexagonal bottle became a recognizable feature of its collections. The production practice and the bottle are two distinct parts of the house’s identity.^[1,2]

The Villoresi boutique occupies a historic palazzo at Via de’ Bardi 12 in Florence. Restored frescoes surround the space where its collections are presented. Museo Villoresi is at the same address, adding a public introduction to perfumery alongside the boutique.^[1,2,3]