Founded in Milan as a textile company, ETRO built a fashion identity around collecting, print and the Paisley motif. Its archive, Arnica weave and winged Pegasus emblem show how cloth and image continue to inform the house.
A textile house first
Gimmo Etro founded the Milan company in 1968 as a textile business. Its early focus on cloth and print preceded the clothing, accessories and home collections that followed.1
An archive as a design resource
ETRO's Milan headquarters houses a textile-art archive and company library, with historic fabrics, clothing and books on art. The collection-minded outlook is more than a motif: it gives the house a continuing store of visual references.1
Paisley enters the house language
Gerolamo Etro introduced the Paisley motif in 1981. Its repeated reinterpretation across colours and forms turned an established textile pattern into one of the house’s identifying design codes.1
The essentials
- Founded
- 1968, Milan
- Headquarters
- Milan, Italy
- Official site
- etro.com
