Founded in Bologna and shaped by racing, Maserati built a marque whose emblem, Modena factory and road cars each mark a different chapter of its history.
Bologna, 1914
Maserati’s story starts in central Bologna, where Alfieri Maserati and his brothers Ettore and Ernesto established Ditta Alfieri Maserati in 1914. The firm grew from a shared interest in mechanics and motor racing; the marque’s early identity was shaped by a family whose work crossed engineering and competition.1
A trident made for the track
The Trident gave that identity a visible emblem. Mario Maserati drew it with Bologna’s Fountain of Neptune as his reference. In 1926 it appeared on the Tipo 26, the racing car Alfieri drove to a class victory and eighth place overall at the Targa Florio. The emblem and the car entered the story together, on a Sicilian race course.2,3
From Bologna to Modena
After the Orsi family acquired the marque, Maserati began its move from Bologna to Modena in 1939. The Viale Ciro Menotti plant opened on 1 January 1940 and became the centre of the marque’s production history. The move links Maserati’s founding city with the city that became its long-term industrial home.4
The essentials
- Founded
- 1914, Modena
- Headquarters
- Modena, Italy
- Official site
- maserati.com
