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Horacio Pagani

From design studies in Argentina to Modena Design and Pagani Automobili, Horacio Pagani built a career around design and composite materials.

Horacio Pagani’s path from Argentina to Modena: design studies, Lamborghini’s composites division, the founding of Modena Design and Pagani Automobili.

Argentina and a dream of Modena

Pagani’s origins are Argentine; he grew up in Argentina and has recalled a childhood dream of coming to Italy, especially Modena.1,2,3,4

Industrial design at La Plata

In early 1974, at 18, Pagani enrolled in Industrial Design at the Faculty of Fine Arts of the National University of La Plata.5,6

A composites role at Lamborghini

Before founding his own companies, Pagani managed Lamborghini’s Composites Division.3,4

Look closer

Red Huayra front panel beside a dark carbon-patterned bonnet surface and part of a headlamp.
Panel boundaries make a Huayra front aerodynamic surface legible.
Sources and citations (10)
  1. Pagani Automobili: 25 years of heart, hands and passion
  2. Pagani Automobili: 25 anni di cuore, mani e passione
  3. Horacio Pagani awarded an honorary degree in Vehicle Engineering
  4. Unimore confers honorary degree in Vehicle Engineering to Horacio Pagani
  5. History
  6. Storia
  7. Modena Design: the historical Pagani company reborn
  8. Pagani Automobili at CES 2026 press release
  9. Huayra: Horacio Pagani’s design account
  10. Huayra Tricolore

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