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Guccio Gucci seated in a dark period suit against a warm neutral background.

Guccio Gucci

Florentine entrepreneur Guccio Gucci (1881–1953) founded a luggage boutique on Via della Vigna Nuova in 1921 after working at London’s Savoy. The first business combined travel goods and saddlery before the family enterprise developed far beyond its original shop.

The Florentine founder

Guccio Gucci was born in Florence in 1881 and died in 1953. He began with a single Florentine shop, where travel goods gave his name its first place in commerce.1,2,3

A view of travel in London

Gucci moved to London in 1897 and worked as a porter at The Savoy. The house traces his interest in luggage to the international guests and their bags that he encountered at the hotel.1,2

A first shop in Florence

After returning to Florence in 1902, Guccio Gucci opened his first boutique on Via della Vigna Nuova in 1921. It specialized in English-style luggage, carrying an idea formed in London into a Florentine business.1,2

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