The story
What you're tasting
A savory, dark brown amaro made from artichoke leaves and 13 other herbs and plants.
Launched in 1952 by Venetian entrepreneur Angelo Dalle Molle, Cynar (pronounced chee-NAHR) was marketed for its health properties and "against the stress of modern life." Its name derives from "Cynara scolymus," the botanical name for artichoke, its signature ingredient. It quickly became an Italian staple, famously advertised by actor Ernesto Calindri sipping it in the middle of chaotic Milan traffic.

