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The Story Behind Negroni Sour
A modern citrus-forward variation. The classic Negroni formula with fresh lemon juice added.
How Negroni Sour came to be
The Negroni Sour is one of Italy's most beloved aperitivo cocktails, representing the country's rich tradition of pre-dinner drinks. Born in the elegant cafes and bars of Italy, this drink embodies the Italian art of "l'aperitivo" - the social ritual of unwinding with friends before dinner.
Early 20th Century
Italy
Italian Bartenders
The role of Negroni Sour in Italian culture
In Italian culture, the Negroni Sour is more than just a drink - it's a symbol of sophistication and the Italian way of life. The aperitivo hour, typically between 6-8pm, is a sacred time when Italians gather at bars and cafes to enjoy cocktails like the Negroni Sour accompanied by small snacks. This ritual represents the Italian values of taking time to enjoy life's pleasures and the importance of social connection.
From tradition to today
While the Negroni Sour has maintained its classic appeal, modern bartenders have created numerous variations to suit contemporary tastes. From lighter versions for summer to stronger interpretations for cocktail connoisseurs, the drink continues to evolve while staying true to its Italian roots. Today, you can find the Negroni Sour being served in bars worldwide, from Milan to Manhattan.
The Negroni Sour first appears in Italian bars and cafes.
Becomes a symbol of Italian aperitivo culture during the post-war boom.
Global cocktail renaissance brings renewed interest.
Enjoyed worldwide as an icon of Italian drinking culture.
