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Complete guide to Italia Magnifica's brand identity, logo usage, and color palette— designed to celebrate la dolce vita through elegant, authentic Italian aesthetics
⚠️ CRITICAL: Logo colors must be consistent across all usage
Download our logo assets for use in your projects. All logos are provided as SVG files for maximum quality and scalability.
Standalone icon for use in favicons, small spaces, or when minimal branding is needed
Full logo with text for light backgrounds
Full logo with text for dark backgrounds
For use on white, cream, and light backgrounds
For use on dark and colored backgrounds
Single color for maximum contrast
Use the standalone icon for favicons, app icons, or when space is limited
Follow these guidelines to maintain brand consistency
/brandAuthentic Italian colors inspired by Italy's natural materials and traditional aesthetics
Backgrounds & Neutrals
#f9f7f3
White paper, lightest background
#f2ede2
Creamy linen, primary background
#e4d9c4
Golden sand, warm light
#d3bf9e
Coffee with milk, light warm
#d0c2aa
Toasted linen, secondary background
Warm Mid-tones
#c0a077
Cinnamon, warm mid-tone
#b38a5c
Medium coffee, warm brown
#a57851
Chestnut, rich brown
#8a6144
Dark coffee, deep brown
#704f3c
Chocolate, rich dark brown
#5b4233
Dark chocolate, deep brown
Rich Highlights & Actions
#c6aa6e
Antique gold, primary accent
#9c6043
Siena earth, warm accent
#5c2f2f
Deep wine red, rich accent
#746c51
Dried olive green, muted accent
#1F4E79
Italian sky, deep blue accent
Text & Deep Tones
#585550
Old stone gray, secondary text
#30221a
Black terracotta, deep dark
#1b1a18
Truffle black, primary text
Best practices for applying our brand colors
Use Carta Bianca, Crema Lino, and Lino Tostato for light backgrounds. These create a warm, elegant foundation that reflects Italian aesthetics.
Use Oro Antico for primary CTAs and accents. This gold represents the premium quality and craftsmanship of Italian brands.
Use Terra Siena for secondary actions. This warm earth tone provides a complementary accent to the primary gold.
Use Nero Tartufo for primary text, Pietra Vecchia for secondary text. These ensure excellent readability and contrast.
Coffee and chocolate palette for rich, warm elements. These colors evoke Italian coffee culture and add warmth to designs.