Brand Guidelines

Complete guide to Italia Magnifica's brand identity, logo usage, and color palette, designed to celebrate la dolce vita through elegant, authentic Italian aesthetics

Logo Branding Standards

⚠️ CRITICAL: Logo colors must be consistent across all usage

Light Backgrounds

For use on white, cream, and light backgrounds

#746c51Icon

#1b1a18ITALIA

#9c6043MAGNIFICA

Dark Backgrounds

For use on dark and colored backgrounds

#f2ede2All elements

Single color for maximum contrast

Logo Icon

Use the standalone icon for favicons, app icons, or when space is limited

Usage Rules

Follow these guidelines to maintain brand consistency

Do's

Use official SVG files from /brand

Maintain minimum clear space around logo

Use dark logo on light backgrounds

Keep minimum height of 40px for lockup

Don'ts

Never change logo colors or styles

Never stretch or distort the logo

Never add effects, shadows, or outlines

Never use raster/bitmap versions

Brand Color Palette

Authentic Italian colors inspired by Italy's natural materials and traditional aesthetics

Light Palette

Backgrounds & Neutrals

Carta Bianca

#f9f7f3

White paper, lightest background

Crema Lino

#f2ede2

Creamy linen, primary background

Sabbia Dorata

#e4d9c4

Golden sand, warm light

Caffè Latte

#d3bf9e

Coffee with milk, light warm

Lino Tostato

#d0c2aa

Toasted linen, secondary background

Coffee & Chocolate Palette

Warm Mid-tones

Cannella

#c0a077

Cinnamon, warm mid-tone

Caffè Medio

#b38a5c

Medium coffee, warm brown

Castagna

#a57851

Chestnut, rich brown

Caffè Scuro

#8a6144

Dark coffee, deep brown

Cioccolato

#704f3c

Chocolate, rich dark brown

Cioccolato Fondente

#5b4233

Dark chocolate, deep brown

Accent Colors

Rich Highlights & Actions

Oro Antico

#c6aa6e

Antique gold, primary accent

Terra Siena

#9c6043

Siena earth, warm accent

Barolo Riserva

#5c2f2f

Deep wine red, rich accent

Oliva Secca

#746c51

Dried olive green, muted accent

Cielo Italiano

#1F4E79

Italian sky, deep blue accent

Dark Palette

Text & Deep Tones

Pietra Vecchia

#585550

Old stone gray, secondary text

Terracotta Nera

#30221a

Black terracotta, deep dark

Nero Tartufo

#1b1a18

Truffle black, primary text

Usage Guidelines

Best practices for applying our brand colors

Backgrounds

Use Carta Bianca, Crema Lino, and Lino Tostato for light backgrounds. These create a warm, elegant foundation that reflects Italian aesthetics.

Primary Actions

Use Oro Antico for primary CTAs and accents. This gold represents the premium quality and craftsmanship of Italian brands.

Secondary Actions

Use Terra Siena for secondary actions. This warm earth tone provides a complementary accent to the primary gold.

Text

Use Nero Tartufo for primary text, Pietra Vecchia for secondary text. These ensure excellent readability and contrast.

Accents

Use Barolo Riserva, Oliva Secca, and Cielo Italiano for highlights and accents. These provide rich, varied accent options.

Warm Tones

Coffee and chocolate palette for rich, warm elements. These colors evoke Italian coffee culture and add warmth to designs.