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60 years of Italian excellence
From humble beginnings to global recognition, discover how B&B Italia became one of Italy's most celebrated brands.
B&B Italia was founded in 1966, Novedrate. B&B Italia defines contemporary Italian furniture design. Known for the Up chair and innovative manufacturing, the brand represents modern luxury living.
The brand quickly established itself as a leader in its field, combining traditional Italian artisanship with innovative design and an unwavering commitment to excellence.
B&B Italia is established in Novedrate, beginning its journey to become one of Italy's most recognized brands.
B&B Italia expands beyond Italy, bringing Italian craftsmanship and design to the world stage.
Today, B&B Italia is recognized worldwide as a symbol of Italian excellence and craftsmanship.
B&B Italia represents the best of Italian tradition: meticulous attention to detail, premium materials, and designs that transcend trends. Rooted in Lombardy, the brand draws inspiration from Italy's rich cultural heritage.
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