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Gioielli Italiani
Your complete buying guide
From Bulgari's bold designs to the goldsmith tradition of Ponte Vecchio, Italian jewelry combines artistry with precious materials in ways unmatched anywhere.
Italian jewelry-making has roots in ancient Rome and Etruscan civilization. The Renaissance brought new heights of craftsmanship, and today Italy produces nearly 30% of the world's gold jewelry.
Best destinations for authentic purchases
Shopping Areas
Ponte Vecchio • Via de' Tornabuoni
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Shopping Areas
Via Condotti • Via Margutta
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Shopping Areas
Historic center • Jewelry district
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Shopping Areas
Torre del Greco • Via San Gregorio Armeno
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Quality indicators and buying criteria
What to expect at different budgets
€100-500
silver and fashion jewelry
€500-3,000
gold pieces
€5,000+
fine jewelry with precious stones
Names to know
Expert advice for smart shopping
Learn to read Italian gold hallmarks before buying
Request certificates for diamonds and precious stones
Compare prices between tourist areas and local jewelers
Consider Ponte Vecchio for unique, handmade pieces
Visit Torre del Greco for authentic coral jewelry
How to spot genuine Italian products
Counterfeit goods are common in tourist areas. Follow these guidelines to ensure you're getting authentic Italian quality.
Authentic Italian products delivered worldwide
Can't travel to Italy? Shop authentic italian jewelry from trusted retailers with worldwide shipping.