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A legacy of Italian excellence
From humble beginnings to global recognition, discover how Prada became one of Italy's most celebrated brands.
Prada was founded in Italy. Prada represents intellectual luxury with minimalist aesthetics and innovative materials. Founded by Mario Prada in Milan, the house has become synonymous with understated elegance and avant-garde fashion.
The brand quickly established itself as a leader in its field, combining traditional Italian artisanship with innovative design and an unwavering commitment to excellence.
Prada expands beyond Italy, bringing Italian craftsmanship and design to the world stage.
Today, Prada is recognized worldwide as a symbol of Italian excellence and craftsmanship.
Prada represents the best of Italian tradition: meticulous attention to detail, premium materials, and designs that transcend trends.
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